Halle Berry
Beautiful Hollywood actress Halle Berry said at the New York unveiling of her new signature scent that the perfume is the result of two years of work.
The Swordfish
star said Halle by Halle Berry took her that long to perfect because she demanded to be actively involved in nearly every aspect of its creation, People magazine reported Friday.
We call Halle my second baby,
Berry said, because that’s really all I’ve been working on for the past two years.
I was mixing two fragrances, a fig and a mimosa, and putting them in a bottle and carrying them around,
she added regarding her creative fragrance efforts. That was my flavor of the moment.
Berry said she hopes both men and women are drawn to its aroma.
I want women to feel that their partners, that special person, thinks they smell beautiful, thinks that it’s simple enough that they can ingest it all day, every day
Berry said of her new scent, which will go on sale in March 2009.
The star is rumored to have received $5 million in advance of the launch, and will appear in ads for the fragrance. It will be a mid-priced perfume (e.g. affordable) and will be available in discount department stores like JCPenney.
Coty is no stranger to creating celebrity fragrance lines. In fact, the perfume company has been a star scent trendsetter. Other celebrity entrepreneurs that have developed and endorsed fragrance lines with Coty include Jennifer Lopez, actor Ewan McGregor, country singer Tim McGraw, pop icon Kylie Minogue, model Kate Moss, Gwen Stefani, superstar couple David and Victoria Beckham and actress Sarah Jessica Parker.
Coty’s partnership with the celebrities to design and develop their perfumes makes a lot of cents, er, sense. MSNBC has reported that celebrity fragrances are the quickest growing area of the multi-billion dollar perfume industry.
Personally i can’t wait to smell this fragrance. I love Halle Berry.